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About Me - Your Expert in Excel Financial Models

What is ExcelGod?

This will eventually be a place for me to share all of the Excel model-building experience that I've accumulated over 25+ years in Corporate America and 6+ years consulting across many industries. Not the "tutorial" data with 20 lines, but real-world data, formulas, and VBA that doesn't bog down to a crawl with 100K rows of data. Right now, this site is mostly just an "About Me" page until I have time to develop it.


Why the name Excelgod? 

ExcelGuru was already taken :) But in all seriousness, I am one of the best Excel model developers and can create the fastest models by optimizing formulas and VBA. I've fixed models built by Excel MVPs, and many others. So "Excel" for obvious reasons, "god" meaning the best at something (not the big G meaning),  and is the 1st 3 letters of my last name, so, double entendre. And ExcelGOAT is not the Greatest name Of All Time.


My models aren't just fast, but user-friendly, well laid out, and robust - they don't break. The P&L forecast vs actual model that I built for StarKist is still in use 18 years after launch. It is still the backbone of the entire Finance department's operations and reporting. Not just a side tool; it is the system everyone relies on. Upper Management even dubbed it the "Ed" Model.


I am dedicated to transforming messy financial, sales, and inventory data into robust Excel models that drive success for businesses. With over 25 years of experience, I offer tailored FP&A leadership and automation solutions across various industries. Join me in turning data into actionable insights and elevating your financial planning processes.

Executive Bio


Ed is a finance and FP&A leader with 25+ years of experience helping organizations turn complex data into clear decisions, stronger forecasts, and better business performance. He has led planning, modeling, budgeting, forecasting, and strategic analysis across consumer products, healthcare, biotech, nonprofit, and enterprise environments, supporting companies ranging from startups to $2B+ divisions.


Ed is known for building financial models and planning tools that are not only accurate, but durable, fast, and practical for real-world use. At StarKist, he architected a 3.82 million-formula enterprise P&L forecasting model that replaced Hyperion Essbase, saved more than $3 million over third-party alternatives, and remains in production 18 years later. At GlaxoSmithKline, he developed a $436 million sales forecasting solution that achieved forecast accuracy within 1% and generated annual savings of $235,000. 

An Excel MVP-level practitioner and AI prompt engineering specialist cited in Forbes, he has consistently eliminated 50% to 90% of manual reporting and planning work through smart automation, stronger process design, and deep Excel and VBA expertise.


Ed has deep experience with Nielsen syndicated data, including report setup, automation, and analysis. He used Nielsen extensively at GSK for 10 years, and at StarKist for 2 years. At GSK, Ed received two awards related to Nielsen work: one for combining Nielsen and POS data across Walmart, Club, C-Store, Dollar, and other channels into a comprehensive weekly consumption report, and another for developing an Oral Care Scorecard that identified $14M+ in Share Gap opportunities. He negotiated with Nielsen to lower the cost of Nielsen Dry Mouth DB development by $175K.


He also automated Nielsen's NITRO reporting by building a macro that opened and refreshed multiple reports, exported them to PDF, and saved them automatically, then emailed each to the appropriate distribution list — functionality that wasn’t built into NITRO at the time and, in talking to people at Nielsen, even just refreshing multiple reports still isn't.


As Founder of Consequent LLC, Ed has provided FP&A leadership, financial modeling, and automation support to executives across sectors, including CPG, healthcare, biotech, and nonprofit organizations. His work has included a long-term engagement with the Gates Foundation, where he helped strengthen budget-versus-actual reporting, forecasting, and finance operations. Clients value his unusual combination of technical depth, business acumen, and collaborative style.


What sets Ed apart is his ability to bridge finance, operations, and systems thinking. He does not just build models; he builds tools people actually use. Whether improving forecast accuracy, accelerating close and reporting cycles, or creating executive dashboards that simplify decision-making, he brings a practical, hands-on approach focused on measurable results. He is now seeking his next senior finance or FP&A leadership role, where he can help transform planning into a more strategic, forward-looking business capability.




He holds a B.S. in Psychology from Carnegie Mellon University.

My Services

Excel Financial Modeling

I create customized Excel models that make data processing faster and more efficient, enabling your team to focus on analysis.

FP&A Leadership

I guide your FP&A department towards becoming strategic partners within your organization.

Data Automation Solutions

I automate manual data processes, significantly reducing time spent on data preparation and reporting.

Insights & Analysis

My deep analysis of your financial data provides valuable insights into business performance and strategies.

Time Optimization

I streamline time-consuming tasks, allowing your team to maximize their productivity and focus on value-added activities.

Customized Solutions

Every business is unique. I tailor solutions to fit your specific needs and processes.

Ready to Revolutionize Your Financial Processes?

Unlock efficiency like never before with my expert services.

Testimonials

Leveled up the S&OP process

Ed’s modeling and analysis elevated our Sales & Operations Planning process to a new level. He consistently demonstrated strong analytical capability, true ownership, and a deep understanding of how to translate data into meaningful business insights. His work strengthened our decision‑making and made a measurable impact across the organization.

- Julie G., VP Trade Marketing & Sales

Game Changer for Our Business

I have never worked with a more professional individual. Over the course of several projects we worked on together, Ed consistently approached our work as a true business partner...Ed was able to develop models that others could not—solutions that were not only powerful, but also easy to understand and use. In fact, the tool he helped me develop is something my boss has been trying to accomplish for the past ten years. 

- Lydia Giffin, Financials Management Advisor at UCF Business Incubator Orlando

Built a 1st of it's kind model

At GSK, Ed built the first consolidated POS reporting system in the CPG industry after Walmart pulled out of syndicated data sources. That wasn't an incremental improvement — it gave the company a capability no competitor had. His Nielsen report automation alone saved me 2 hours of work per week, and he built it in about an hour. 

- Steven C., Senior Manager- Category Strategy

Ed is one of the best

Ed's combination of deep technical skill and genuine business acumen is rare. He doesn't just build what you ask for, he anticipates needs, asks the hard questions, future-proofs the work, and regularly improves on your own vision. Ed rose to every Excel reporting and automation challenge I threw at him with technical genius, critical thinking, and a collaborative spirit that made even the hardest problems feel like a partnership. If you need serious Excel reporting or VBA automation done right, Ed is one of the best. - Matthew Clendenin , Trial Attorney & Director of Pre-Litigation

Appreciated the collaborative dynamic

Ed has been fantastic to work with. I wish I could give him more than 5 stars! What started as a seemingly small project 5 years ago turned into a much more complicated program as well as multiple tools for our Order Processing team, Operations team, Sales team, and Leadership Team. Ed built for us an automated, customized order fulfillment program to work with QuickBooks. Ed rose to the challenge every time and used his genius, critical thinking, communication, and collaboration to work through every request with flying colors. I always felt like we were partnering together to think through and work through these complicated projects, and I very much appreciated the collaborative dynamic. 

- Jean (Vaz) Gerencser, M.B.A., M.A., Executive Vice President, Babco Foods International

Financial modeling depth that’s hard to find

Ed built an inventory management tool that we still rely on today (even 5 years later). We now have real demand forecasting tied to sell-through, better visibility into inventory so we’re not guessing on reorders, and clear P&Ls by channel so I can see what’s actually working and what’s not.Ed doesn’t feel like an outside consultant. He takes the time to understand the business and brings a level of financial modeling depth that’s hard to find. 

- Adam Sherman, Founder at Viakix | Board Member

Highly Recommended

Edward has been a trusted go-to for several years. He is professional, dependable, and highly knowledgeable.

I’ve worked with Edward on a number of projects, where he consistently brought valuable insight, particularly in financial analysis and structuring. He has a great ability to bring clarity and direction, making him a strong asset to any project. A pleasure to work with and highly recommended.

- Dina Psiharis, International Business Consultant

Great to work with

Ed was great to work with. He was able to turn things around very quickly and with an extremely high level of accuracy. He was able to look at things I have been working with for a long time with a new set of eyes and made great recommendations for how we could improve things beyond my own vision. I would highly recommend Ed and would definitely be interested in working with him again in the future!

- Mitch Vorthmann, Supply Chain Planning Manager, Atkins Nutritionals, Inc. 

Best I've Seen

I've been working with Ed for a few years on different projects requiring automated excel worksheets. He is the best I have seen at this and his skills are excellent. On top of it, he is thoughtful and a good communicator. If you need automation work Ed is your guy!  

- Kyle Crystal, CMT, CFTe, Principal at Lakeshore Technical Analysis, LLC


A Guru, Ninja on Excel

Ed, is perfection. Deserves more than 5 Stars. He is a Guru, Ninja on Excel, and never disappoints. Asks the hard questions and incorporates all future proofing and process flows. He is my go-to freelancer.

- Arnold Iro, Project Manager, Culmen International



Highly recommended!

Ed is fantastic to work with. He quickly understood the application. He's experienced in his field, and that would be considered an expert. Highly recommended!

- Nick Karlowsky, MBA, Vice President of Testing at Filtech Inc



End result is extremely valuable

Ed’s unique ability to manipulate large quantities of data to derive an end result is extremely valuable. Ed’s efforts to build the various P&L forecast models were greatly appreciated by all. It has been a pleasure working with Ed. 

- Brad S., Vice President of Finance & Controller


FAQs

I specialize in financial modeling, FP&A leadership, and Excel/VBA automation for businesses in various sectors, including CPG, healthcare, biotech, and non-profits.

My financial models are designed to enhance productivity by automating labor-intensive tasks, allowing your team to focus on analysis and insights rather than data preparation.

Absolutely! I optimize processes in any financial system, including SAP, Oracle, NetSuite, and QuickBooks, to create a seamless data flow.

ExcelGod is brand new (2026). The Principal Financial Consultant, Ed, has over 25 years of experience with Large CPG companies a proven track record of delivering robust and reliable financial models that stand the test of time. He also has 6 years as a consultant.

Our clients have seen significant productivity gains, such as reducing a 2-day manual process to just 10 minutes and saving many thousands on operational costs.

There are only a couple of ways that you found this site. That would have all the contact information you need to get started today.